article I read was titled, "How a Tiny Canadian Start-Up Took on the World's Biggest Tech Companies" and was published in The Globe and Mail on May 14th, 2020. The article is about a Canadian start-up company called Nudge.ai that has developed a software that helps salespeople to organize their customer information and manage their sales pipeline. The company was founded in 2016 by two former Google employees, and it has since been acquired by Microsoft for $400 million. Please read and write long summary, expressing the marketing part of it.