Assignment Instructions 1. Identify the company you represent 2. Determine your target market and their needs 3. Identity: 1. brand characteristics to be communicated (not all are necessarily present) 1. name 2. term 3. sign 4. symbol 5. design 2. benets associated with the brand 1. functional 2. emotional 4. Based on the above state your brand personality (voice, behaviour, design) and present: 1. who they are 2. what they stand for