Assignment Outline:

How will your sales pitch video be evaluated?

As discussed in class, the keys to success are as follows:

• A simple, brief, straight forward statement
• Choose one or two key benefits
• Be specific and focus on thetangible
• Discuss what your product adds value to the customer
• Promise only what you can deliver

What should your Customer Value Proposition be about?

You may choose from the following topics:

• Attending Centennial College
• Living In Toronto
• Working In Canada
• Being a Toronto Raptors Fan
• Following your favourite musical group/performer, movie, or book

How do you make your submission?

Select a video application to make your value proposition and upload your video or video link (URL) to the e-Centennial dropbox no later than Friday location, both your maximum 30-second video and your written script (Word document, size 12 Times New Roman) to the same dropbox.

Your mark will be an equal combination of your script and your video delivery.

LINK to eCentennial dropbox: Week 3 Individual Assignment

Please note that late submissions willnotbe accepted unless notification to the professor is in advance and there are extenuating circumstances (i.e., a student is sick with a supporting Dr's note).