Before beginning this exerclse, you will need to read the Under Armour case.

What factors are acting to intenslfy$/$weaken the bargaining power of buyers in the athletic apparel industry?

Select "yes" for those statements below that are accurate and choose $"$no$"$for those that are not

a$.$ The competitive pressure assoclated with the bargaining power of buyers is moderate to very strong.

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b$.$ The retallers of performance athletic apparel have some freedom to decide which brands they want to stock in their stores and also which specific apparel Items within a branded product line to stock, allowing them some bargaining power in concession regarding prices or other important terms and conditions from the designers$/$marketers of athletic apparel, footwear. and accessorles.

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c$.$ Retallers have the freedom to determine which brands of athletic apparel, footwear. and accessorles to display in which space on their floors. This decision enhances their bargaining power.

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d$.$ It Is not easy for the retallers of athletic apparel, footwear, and accessorles to switch a portion of their purchases from one brand to another. This weakens their bargalning power.

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e$.$ The competitive pressures assoclated with the bargaining power of buyers is weak to moderate depending on the buyer.

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f$.$ There are two types of buyers in this Industry, retallers that buy items directly from Nike, UA$,$ the Adidas Group. and other designers. and the Individuals who shop at the retail stores.

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