Question: Case: Paradigm Shift Part 1 (Advertising Elements) Case Prompt: Design a 30 -second commerrial to elements of your commercials were designed to specifically target this

Case: Paradigm Shift Part 1 (Advertising Elements) Case Prompt: Design a 30 -second commerrial to elements of your commercials were designed to specifically target this group? Brand Consistency What elements of your ad make it consistent with Paradigm Shift's brand image and the rest of their (online) communication? tClarity (Clear) of Commercial What is the ONE KEY THING you want someone to take away from this ad? Clutter Strategy Review the tips for breaking through clutter. What strategr(ies) are you using to break through clutter

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