Chapter 5 Heading Questions A. Consumers often choose and use brands that have a brand personality consistent with their own actual self concept. ideal self concept, or others self-concept Review a recent purchase of a car, computer, furniture, electronic device, or clothing and answer the following 1. Why did you purchase this product 2. Who influenced your purchase? 3. What does this purchase say about your own self-concrgt idean 4 What is your definition of the brand personality of this recent purchase as compared to the definitions stated in the chapter by Stanford 1 Jennifer Anker? 5.Select a print advertisement and identify its behavioral cognitive, and alfactive parts and discuss how you feel reading the advertiment B. Each student belongs to some sort of reference group, Students that are members of fraternities, sororities, clubs and other groups are Influenced by their members and through their participation Srodents should investigate within their own reference group) 1. Who are the opinion leaders 2. How do these opinion leaders affect the overall dynamics of the group 3. How do these opinion leaders affect consumption decisions **Serwers akould be perfic in your definitions of how these opinion leaders influence specific consumption/purchase decimont