Question: Complete a Competitive Profile Matrix ( CPM ) using the downloaded template for Popeyes ( Fast Food - Chicken ) ( Use your best judgment

Complete a Competitive Profile Matrix (CPM) using the downloaded template for Popeyes (Fast Food - Chicken)(Use your best judgment) and two competitors. Explain in DETAIL the results and your rationale for product quality, product appearance (style), consumer loyalty and total overall based on your judgment.
Also, discuss in detail the purpose of the CPM and detail what the score total(s) mean for Popeyes compared to their competitors? Discuss this from a strategic planning view for Popeyes.

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