Question: Consumer value must be defined from the customer's perspective, based on the relative importance to the customer of the various elements of perceived price, perceived

Consumer value must be defined from the customer's perspective, based on the relative importance to the customer of the various elements of perceived price, perceived total cost of acquisition and use and perceived benefits of owning or using the goods or service.
True
False
 Consumer value must be defined from the customer's perspective, based on

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