Question: Q 2 1 Consumer value Mast be defined from the Costomer's perspective, based on the relative importance to the customer of the Various elements of
"Consumer value Mast be defined from the Costomer's perspective, based on the relative importance to the customer of the Various elements of perceived price, perceived total lost of acquisition and use and perecived benefits of owning or using the goods or service Pienaer et ol
Bearing in mind the above paragraph describe the various different perceptions of Value among Customer's.
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