Decision Rules $($Non$-$Compensatory Rules$)$

Please define the following decision rules and apply the theory of decision rules to choose the final evoked set of brands.

$\backslash$table$[[$Evaluative Criteria,Consumer Perceptions"$],[$WinBook$,$HP$,$Compaq,Dell,IBM,Toshiba$],[$Price$,5,3,3,4,2,1],[$Weight$,3,4,5,4,3,4],[$Processor$,5,5,5,2,5,5],[$Battery life,$1,3,1,3,1,5],[$After$-$sale support,$3,3,4,3,5,3],[$Display quality,$3,3,3,5,3,3]]$

$1=$ Very poor, $5=$ Very good.