Discuss the longevity of the 4 Ps, how have they been adapted to accommodate e-Business? How would

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Discuss the longevity of the 4 P’s, how have they been adapted to accommodate e-Business? How would you expect them to change in the future?

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Introduction to Operations and Supply Chain Management

ISBN: 978-0132747325

3rd edition

Authors: Cecil B. Bozarth, Robert B. Handfield

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Posted Date: Mar 27, 2024 04:43 AM

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Discuss the longevity of the 4 Ps, how have they been adapted to accommodate e-Business? How would

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Answer The 4 Ps of marketing Product Price Place Promotion have been fundamental concepts in marketing theory and practice for decades Despite the advent of ebusiness and the evolution of marketing st... View the full answer

Introduction to Operations and Supply Chain Management

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