Question: - Discuss which should be the primary basis for formulating strategy: The external market or the internal environment (firms resources and capabilities)? - Share an

- Discuss which should be the primary basis for formulating strategy: The external market or the internal environment (firms resources and capabilities)?

- Share an example of a company whose strategy has been based upon the external market and one that is based on a set of capabilities.

- Discuss how the external environment or resources and capabilities offer a sustainable competitive advantage and generate profit in each case.

References Book:

Grant, R. M. (2019). Contemporary strategy analysis (11th ed.). John Wiley & Sons. ISBN-13: 978-1119815235

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