Question: Discuss which should be the primary basis for formulating strategy: The external market or the internal environment (firms resources and capabilities)? Share two examples of

Discuss which should be the primary basis for formulating strategy: The external market or the internal environment (firms resources and capabilities)? Share two examples of two companies whose strategy has been based upon the external market and one that is based on a set of capabilities. Discuss how the external environment or resources and capabilities offer a sustainable competitive advantage and generate profit in each case.

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