Question: Which should be the primary basis for formulating strategy: The external market or the internal resources and capabilities? Provide an example of a company in

  1. Which should be the primary basis for formulating strategy: The external market or the internal resources and capabilities?

  2. Provide an example of a company in KSA whose strategy has been based upon developing a set of capabilities and then applying them to different product markets.

    1. Identify two key resources and two capabilities of the company.

    2. Explain the advantages and disadvantages of this approach

    3. please add reference

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