Question: 1- Which should be the primary basis for formulating strategy: The external market or the internal resources and capabilities? 2- Provide an example of a

1- Which should be the primary basis for formulating strategy: The external market or the internal resources and capabilities?

2- Provide an example of a company in KSA whose strategy has been based upon developing a set of capabilities and then applying them to different product markets.

a- Identify two key resources and two capabilities of the company.

b- Explain the advantages and disadvantages of this approach.

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