Question: Discuss which should be the primary basis for formulating strategy: The external market or the internal environment (firms resources and capabilities)? Share an example of

Discuss which should be the primary basis for formulating strategy: The external market or the internal environment (firms resources and capabilities)?

Share an example of a company whose strategy has been based upon the external market and one that is based on a set of capabilities.

Discuss how the external environment or resources and capabilities offer a sustainable competitive advantage and generate profit in each case.

Discuss the concepts, principles, and theories from your textbook. Cite your textbooks and cite any other sources if appropriate.

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