Given the following data from a Comparative Competitive Efforts page in the CIR:

UAV DRONE SEGMENT	Your Company	Industry Average	Your Company vs. Ind. Avg.
Price (average direct sale $ per unit)	$1,190	$1,327	-10.3%
Discount to Online Retailers	8%	11.9%	-32.8%
P/Q Rating (1 to 10 stars)	4.4	4.4	same
Brand Reputation	82	75	+9.3%
Number of Models	2	2.926	-31.6%
Online Retailers	26	26	same
Website Displays ($000s)	2,500	1,657	+50.9%
Search Engine Advertising ($000s)	2,500	2,104	+18.9%
Retailer Recruitment ($ per unit)	246.48	128.07	+92.5%
Warranty Period (days)	90	94	-4.3%
Drone Unit Demand	Direct	54.4	37.9	+43.5%
(000s)	3rd Party Retailers	7.1	11.1	-36.0%
Total Demand	61.5	49.0	+25.5%
Gained/Lost (due to stockouts-000s)	+1.9	-0.2
UAV Drone Units Sold (000s)	63.4	48.8	+29.9%
Market Share	18.5%	14.3%	+4.2 pts

Based on the above data for your company, which of the following statements is false?

1. Your company's price-based competitive advantage was a significant contributor to your company's sales volume and market share.

2. Your company's drone sales volume and market share were positively impacted by your company's P/Q rating and number of online retailers.

3. Your company's percentage competitive advantages and disadvantages on the 10 competitive factors affecting drone sales and market share resulted in anet overall competitive advantageof a size that produced an above-average 18.5% market share for your companythat was 4.2 percentage points above the industry average.

4. Your company's sales volume and market share were negatively impacted by your company's 2-model product line and percentage discount to 3rd party online retailers.

5. Your company's expenditures for retailer recruitment and website displays were your company's two biggest percentagecompetitive advantages.