Given the following data from a Comparative Competitive Efforts page in the CIR:

UAV DRONE SEGMENT		Your Company	Industry Average	Your Company vs. Ind. Avg.
Price (average direct sale $ per unit)		$1,190	$1,327	-10.3%
Discount to Online Retailers		8%	11.9%	-32.8%
P/Q Rating (1 to 10 stars)		4.4	4.4	same
Brand Reputation		82	75	+9.3%
Number of Models		2	2.926	-31.6%
Online Retailers		26	26	same
Website Displays ($000s)		2,500	1,657	+50.9%
Search Engine Advertising ($000s)		2,500	2,104	+18.9%
Retailer Recruitment ($ per unit)		246.48	128.07	+92.5%
Warranty Period (days)		90	94	-4.3%
Drone Unit Demand	Direct	54.4	37.9	+43.5%
(000s)	3rd Party Retailers	7.1	11.1	-36.0%
Total Demand		61.5	49.0	+25.5%
Gained/Lost (due to stockouts-000s)		+1.9	-0.2
UAV Drone Units Sold (000s)		63.4	48.8	+29.9%
Market Share		18.5%	14.3%	+4.2 pts

Based on the above data for your company, which of the following statements is false?

1. Your companys price-based competitive advantage was a significant contributor to your companys sales volume and market share.

2. Your companys drone sales volume and market share were positively impacted by your companys P/Q rating and number of online retailers.

3. Your company's percentage competitive advantages and disadvantages on the 10 competitive factors affecting drone sales and market share resulted in a net overall competitive advantage of a size that produced an above-average 18.5% market share for your company that was 4.2 percentage points above the industry average.

4. Your companys sales volume and market share were negatively impacted by your companys 2-model product line and percentage discount to 3rd party online retailers.

5. Your companys expenditures for retailer recruitment and website displays were your companys two biggest percentage competitive advantages.