Given the following data from a Comparative Competitive Efforts page in the CIR:

UAV DRONE SEGMENT

Your

Companv

Industry

Average

Price $($average direct sale $ per unit$)$

Discount to Online Retailers

$$1,190$

$8\%$

P$/$Q Rating $(1$ to $10$ stars$)$

$4\mathrm{.}4$

Brand Reputation

Number of Models

Online Retailers

$82$

$2$

$26$

Website Displays $($$$000$s$)$

Search Engine Advertising $($$$000$s$)$

Retailer Recruitment $($$ per unit$)$

Warranty Period $($days$)$

Drone Unit Demand $-$

Direct

$(000$s$)$

$3$rd Party Retailers

Total Demand

Gained$/$Lost $($due to stockouts$-000$s$)$

UV Drone Units Sold $(000$s$)$

Market Share

$2,500$

$2500$

$246\mathrm{.}48$

$90$

$54\mathrm{.}4$

$71$

$615$

$+19$

$634$

$18\mathrm{.}5\%$

$$1,327$

$11\mathrm{.}9\%$

$4,4$

$75$

$2\mathrm{.}926$

$26$

$1\mathrm{.}657$

$2,104$

$128\mathrm{.}07$

$94$

$379$

$11\mathrm{.}1$

$49\mathrm{.}0$

$-0\mathrm{.}2$

$188$

$14\mathrm{.}3\%$

Based on the above data for your company, which of the following statements is false?

Your Company

vs$.$ Ind. Avg.

$-10\mathrm{.}3\%$

$-32\mathrm{.}8\%$

same

$+9\mathrm{.}3\%$

$-31\mathrm{.}6\%$

same

$+50\mathrm{.}9\%$

$+18\mathrm{.}9\%$

$+92\mathrm{.}5\%$

$-4\mathrm{.}3\%$

$+43\mathrm{.}5\%$

$-36\mathrm{.}0\%$

$+255\%$

$+29\mathrm{.}9\%$

$+4\mathrm{.}2$ pts

O Your company's price$-$based competitive advantage was a significant contributor to your company's sales volume and market

share.

Your company's expenditures for retailer recruitment and website displays were your company's two biggest

percentage competitive advantages.

O Your companv's sales volume and market share were negatively impacted by your companv's $2-$model product line and

percentage discount to $3$rd part online retailers.

Your companv's drone sales volume and market share were positivelv impacted by our companv's P$/$Q rating and number of

online retailers.

Your companv's percentage competitive advantages and disadvantages on the $10$ competitive factors affectina drone sales

and market share resulted in a net overall competitive advantage of a size that produced an above$-$average $18\mathrm{.}5\%$ market

share for your company that was $4\mathrm{.}2$ percentage points above the industry average