Given the following data from a Comparative Competitive Efforts page in the CIR:

UAV DRONE SEGMENT		Your Company	Industry Average	Your Company vs. Ind. Avg.
Price (average direct sale $ per unit)		$1,400	$1,327	+5.5%
Discount to Online Retailers		14%	11.9%	+17.6%
P/Q Rating (1 to 10 stars)		5.4	4.4	+22.7%
Brand Reputation		71	75	-5.3%
Number of Models		2	2.926	-31.6%
Online Retailers		33	26	+26.9%
Website Displays ($000s)		1,200	1,657	-27.6%
Search Engine Advertising ($000s)		1,200	2,104	-43.0%
Retailer Recruitment ($ per unit)		81.63	128.07	-36.3%
Warranty Period (days)		90	94	-4.3%
Drone Unit Demand	Direct	31.0	37.9	-18.2%
(000s)	3rd Party Retailers	9.8	11.1	-11.7%
Total Demand		40.8	49.0	-16.7%
Gained/Lost (due to stockouts-000s)		+1.3	-0.2
UAV Drone Units Sold (000s)		42.1	48.8	-13.7%
Market Share		12.3%	14.3%	-2.0 pts

Based on the above data for your company, which of the following statements is false?

a. Your company had a competitive advantage in the number of 3rd party online retailers stocking and merchandising its drone models.

b. Your companys biggest percentage competitive disadvantage related to search engine advertising.

c. Your company's biggest percentage competitive advantage was its 14% price discount to 3rd party online retailers.

d. Your companys drone sales were 1,300 units higher than they would otherwise have been because other companies in the region did not have sufficient inventory to fill all orders from buyers, thus causing some buyers to purchase your company's drone models.

e. Your companys drone sales volume and market share were negatively impacted by your companys 2-model product line.