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Given the following data from a Comparative Competitive Efforts page in the CIR:

UAV DRONE SEGMENT		Your Company	Industry Average	Your Company vs. Ind. Avg.
Price (average direct sale $ per unit)		$950	$1,327	-28.4%
Discount to Online Retailers		15%	11.9%	+26.1%
P/Q Rating (1 to 10 stars)		0.5	4.4	-88.7%
Brand Reputation		80	75	+6.7%
Number of Models		7	2.9	+141.4%
Online Retailers		26	26	0.0%
Website Displays ($000s)		1,300	1,657	-21.5%
Search Engine Advertising ($000s)		3,000	2,104	+42.6%
Retailer Recruitment ($ per unit)		66.23	128.07	-48.3%
Warranty Period (days)		90	94	-4.3%
Drone Unit Demand	Direct	42.9	37.9	+13.2%
(000s)	3rd Party Retailers	15.1	11.1	+36.0%
Total Demand		58.0	49.0	+18.4%
Gained/Lost (due to stockouts-000s)		+1.8	-0.2
UAV Drone Units Sold (000s)		59.8	48.8	+22.5%
Market Share		17.4%	14.3%	+3.1 pts

Based on the above data for your company, which of the following statements is false?

a)Your companys sales volume and market share in the UAV drone segment were negatively impacted by your companys P/Q rating and retailer recruitment expenditures.

b)Your companys competitive advantages in the UAV drone segment had equally-sized positive impacts in powering your companys market share to be 3.1 percentage points above the regional average.

c)Your company had a very sizable search engine advertising-based competitive advantage.

d)Your company's percentage competitive advantages and disadvantages on the 10 competitive factors affecting UAV drone sales and market share resulted in a net overall competitive advantage of a size sufficient to produce an above-average 17.4% market share.

e)The number of drone models your company offered for sale resulted in your companys biggest percentage competitive advantage.