Question: Given the following data from a recent Comparative Competitive Efforts page in the CIR: Your Industry Your Company INTERNET SEGMENT Retail Price (per pair) Search

 Given the following data from a recent Comparative Competitive Efforts page

Given the following data from a recent Comparative Competitive Efforts page in the CIR: Your Industry Your Company INTERNET SEGMENT Retail Price (per pair) Search Engine Advertising ($000s) Free Shipping S/Q Rating Model Availability Brand Advertising Celebrity Appeal Brand Reputation Online Orders (000s) Pairs Sold (000s) Market Share (%) CompanyAvrage vs. Ind. Avg. $83.50 $76.28 6,225 None 6.3 300 14,350 +9.5% -3.6% Same +31.7% -16.7% +15.0% -45.9% +17.1% -20.3% -20.3% -20.0% 6,000 8.3 250 16,500 111 60 89 429 429 8.0% 76 538 538 10.0% Based on the above data for your company, which of the following statements is false? Your company's branded sales volume and market share in the Internet segment were O Your company's branded sales volume and market share in the Internet segment were O Your company's biggest percentage competitive advantage in the Internet Segment related negatively impacted by your company's competitive effort in model availability. negatively impacted by your company's low celebrity appeal rating. to the S/Q rating of your company's branded footwear. Your company's percentage competitive advantages and disadvantages on the 8 competitive factors affecting Internet sales and market share resulted in a net overall competitive disadvantage of a size sufficient to produce a below-average 8.0% market 9 0 Your company had a price-based com petitive advantaged 9.5%

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