Given the following data from a recent Comparative Competitive Efforts

page in the CIR:

Your

Company

vs$.$ Ind. Avg.

$-13\mathrm{.}0\%$

$-3\mathrm{.}6\%$

Same

$0\mathrm{.}0\%$

$0\mathrm{.}0\%$

$-9\mathrm{.}4\%$

$-36\mathrm{.}9\%$

$-7\mathrm{.}9\%$

$+0\mathrm{.}2\%$

$+0\mathrm{.}2\%$

$0\mathrm{.}0\%$

Based on the above data for your company, which of the following

statements is false?

INTERNET SEGMENT

Retail Price $($$ per pair$)$

Search Engine Advertising

$($$$000$s$)$

Free Shipping

S$/$Q Rating

Model Availability

Brand Advertising

Celebrity Appeal

Brand Reputation

Online Orders $(000$s$)$

Pairs Sold $(000$s$)$

Market Share $(\%)$

Your

Company

$$66\mathrm{.}00$

$6,000$

No

$6\mathrm{.}3$

$300$

$13,000$

$70$

$70$

$539$

$539$

$10\mathrm{.}0\%$

Industry

Average

$$76\mathrm{.}28$

$6,225$

None

$6\mathrm{.}3$

$300$

$14,350$

$111$

$76$

$538$

$538$

$10\mathrm{.}0\%$

Your company's branded sales volume and market share in the

Internet segment were negatively impacted by your company's

brand reputation.

Your company's branded sales volume and market share in the

Internet segment were negatively impacted by your company's

low celebrity appeal rating.

Your company's percentage competitive advantages and

disadvantages on the $8$ competitive factors affecting Internet

sales and market share essentially offset each other, thus

producing an "average" overall competitive effort and

"average" sales and market share outcomes.

Your company had a price$-$based competitive disadvantage of

$13\mathrm{.}0\%.$