Given the following data from a recent Comparative Competitive Efforts page in the CIR:

INTERNET SEGMENTYour CompanyIndustry AverageYour Company vs. Ind. Avg.Retail Price ($ per pair)$83.50$76.28+9.5%Search Engine Advertising ($000s)6,2506,225+0.4%Free ShippingNoNoneSameS/Q Rating8.66.3+36.5%Model Availability499300+66.5%Brand Advertising16,50014,350+15.0%Celebrity Appeal140111+26.1%Brand Reputation8776+14.5%Online Orders (000s)709538+31.8%Pairs Sold (000s)709538+31.8%Market Share (%)13.2%10.0%13.2%

Based on the above data for your company, which of the following statements is false?

A) Your company's branded sales volume and market share in the Internet segment was positively impacted by your company's brand reputation.

B) Your companys percentage competitive advantages and disadvantages on the 8 competitive factors affecting Internet sales and market share resulted in a net overall competitive advantage of a size sufficient to produce an above-average 13.2% market share.

C) Your company had a competitive advantage on each one of the eight competitive factors affecting Internet sales and market share.

D) Your company's two biggest competitive advantages in the Internet Segment related to S/Q rating and model availability.

E) Your company had a tiny competitive advantage in search engine advertising.