Given the following data from a recent Comparative Competitive Efforts page in the CIR:

INTERNET SEGMENT	Your Company	Industry Average	Your Company vs. Ind. Avg.
Retail Price ($ per pair)	$83.50	$76.28	+9.5%
Search Engine Advertising ($000s)	6,250	6,225	+0.4%
Free Shipping	No	None	Same
S/Q Rating	8.6	6.3	+36.5%
Model Availability	499	300	+66.5%
Brand Advertising	16,500	14,350	+15.0%
Celebrity Appeal	140	111	+26.1%
Brand Reputation	87	76	+14.5%
Online Orders (000s)	709	538	+31.8%
Pairs Sold (000s)	709	538	+31.8%
Market Share (%)	13.2%	10.0%	13.2%

Based on the above data for your company, which of the following statements is false?

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Your companys percentage competitive advantages and disadvantages on the 8 competitive factors affecting Internet sales and market share resulted in a net overall competitive advantage of a size sufficient to produce an above-average 13.2% market share.

Your company's two biggest competitive advantages in the Internet Segment related to S/Q rating and model availability.

Your company had a tiny competitive advantage in search engine advertising.

Your company had a competitive advantage on each one of the eight competitive factors affecting Internet sales and market share.

Your company's branded sales volume and market share in the Internet segment was positively impacted by your company's brand reputation.