Question: Given the following data from a recent Comparative Competitive Efforts page in the CIR INTERNET SEGMENT Retail Price ( $ per pair Search Engine Advertising

Given the following data from a recent Comparative Competitive Efforts page in the CIR INTERNET SEGMENT Retail Price ($ per pair Search Engine Advertising 5000s ) Free Shipping Rating Model Availability Brand Advertising Celebrity Appeal Brand Reputation Online Orders ) Pairs Sold 000s ) Market Share ) Your Industry Your Company Company Average IndAvg. $66.00 $ 76.28-13.0%6,0006,225% No None Same 6.36.30.0%3003000.0%13,00014,350-9.4%70111-36.9%7076-7.9%539538+0.2%539538+0.2%10.0%10.0% Based on the above data for your company , which of the following statements is false ?0.0% Your company had a price -based competitive disadvantage of 13.0% Your company's percentage competitive advantages and disadvantages on the 8 competitive factors affecting internet sales and market share essentially offset each other , thus producing an " average " overall competitive effort and "average " sales and market share outcomes . Your company's branded sales volume and market share in the Internet segment were negatively impacted by your company's low celebrity appeal rating . Your company's branded sales volume and market share in the Internet segment was unaffected by your company's S rating and model availability , which were both "average . Your company's branded sales volume and market share in the Internet segment were negatively impacted by your company's brand reputation redistributing , or website posting is expressly

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!