Given the following data from a recent Comparative Competitive Efforts page in the CIR INTERNET SEGMENT Retail Price $($ $ per pair $)$ Search Engine Advertising $($ $$000$s$)$ Your Industry Your Company Company Average ind. Avg. $$66\mathrm{.}00$ $$76\mathrm{.}28-13\mathrm{.}0\%6,225-3\mathrm{.}6\%6,000$ No None Same $6\mathrm{.}36\mathrm{.}30\mathrm{.}0\%3003000\mathrm{.}0\%14,350-9\mathrm{.}4\%$ Free Shipping SQ Rating Model Availability Brand Advertising Celebrity Appeal Brand Reputation Online Orders $(000$s $)$ Pairs Sold $(000$s $)$ Market Share $(\%)13,00070111-36\mathrm{.}9\%7076-7\mathrm{.}9\%539538+0\mathrm{.}2\%539538+0\mathrm{.}2\%10\mathrm{.}0\%10\mathrm{.}0\%0\mathrm{.}0\%$ Based on the above data for your company $,$ which of the following statements is false $?$