How do brand amplifiers help marketing managers through their marketing communication activities? In answering this question, please select a brand of your choice and provide specific concrete examples of how marketing managers engage consumers.

In the answer please define and explain in brief the concept(s) using brand management and marketing management theories and apply in detail the concept/s using specific example(s).

Please provide the answer in own words, DO NOT COPY AND PASTE from other sources, about 200 words are sufficient. Any copy and paste will receive a downvote. Thank you very much