How would you characterize the strategies of the major Korean automakers $($e$.$g$.,$ Hyundai, Kia$)$ as they continue their attempt to capture a larger share of developed markets such as the US and Europe? What marketing variables do you think are critical to the ultimate success of their strategies?How would you characterize the strategies of the major Korean automakers $($e$.$g$.,$ Hyundai, Kia$)$ as they continue their attempt to capture a larger share of developed markets such as the US and Europe? What marketing variables do you think are critical to the ultimate success of their strategies?