Question: How would you characterize the strategies of the major Korean automakers ( e . g . , Hyundai, Kia ) as they continue their attempt

How would you characterize the strategies of the major Korean automakers

(

.

.,

Hyundai, Kia

)

as they continue their attempt to capture a larger share of developed markets such as the US and Europe? What marketing variables do you think are critical to the ultimate success of their strategies?

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