Question: If a marketer, doing causal research at retail store perimeter POPs, sets up scent diffusers in the delicatessen and bakery sections of Utah supermarket chain

If a marketer, doing causal research at retail store perimeter POPs, sets up scent diffusers in the delicatessen and bakery sections of Utah supermarket chain Harmons, he/she is probably researching these kinds of influences:

a) risk influences.

b) psychological influences.

c) sociocultural influences.

d) marketing mix influences.

e) situational influences.

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