Question: Long-Answer Question: You are being interviewed to become the new president of a technology company that has not launched a successful product in nearly two

Long-Answer Question: You are being interviewed to become the new president of a technology company that has not launched a successful product in nearly two years. The Board of Directors, which is managing the hiring process, has told you that the company's lack of creativity and innovation threatens the very survival of the company. You tell them that you believe the most important challenge is to change the company's organizational culture so that everyone understands that creativity and innovation are crucial if the company is going to be successful. The Board is intrigued by your thoughts and asks you for clarification on this "organizational culture" thing you keep talking about, why it's important and how to create it or develop it. There are only a few minutes left in the interview, so what do you tell them

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