Question: Please answer the questions and give and explanation or example to the answer 6. When compared to consumer marketing, industrial marketing is perhaps more manageable/controllable
Please answer the questions and give and explanation or example to the answer
6. When compared to consumer marketing, industrial marketing is perhaps more manageable/controllable because: a. firms have buying centers to manage invnetory. b. it is easy to forecast derived demand which can better assess supply. c. buying objectives of industrial buyers are relatively better identifiable. d. industrial orders are smaller in volume. e. industrial products involve fewer services and types of customer assistance.
7. An international company that wants indisputable proof that its supplier maintains a high or more appropriately the suitable level of quality management could ask the supplier firm company to: a. apply for an ISO 9000 certification. b. allow it to study all of the supplier's proprietary information before establishing any formal relationship. c. enter a tying agreement in which this supplier will only sell to this customer. d. show how it is listed in the NAICS to prove its quality focus. e. do none of the above because a mechanism for proving organizational quality does not exist.
8. __________ is the deliberate effort by organizational buyers to build relationships that shape suppliers' goods, services, and capabilities to fit a buyer's needs and those of its customers. a. Enterprise planning b. Reverse marketing c. Cooperative marketing d. Vertical integration e. Reciprocity
9. The reseller market includes a. manufacturers and service providers. b. transportation providers and other facilitators. c. government agencies and service providers. d. agricultural markets and the mining industry. e. retailers and wholesalers.
10. Spruceland Millworks in Canada makes wooden pallets for transporting and storing new appliances such as stoves, freezers, and refrigerators. What kind of demand is there for Spruceland pallets? a. There is creative demand, which is tied to the sales of appliances, not the sale of the pallets. b. There is derived demand, which is tied to the sales of appliances, but independent of the sales of pallets. c. There is derived demand, which is tied to the sales of pallets, which in turn, is tied to the sales of appliances. d. There is inelastic demand tied to the cost of the components of the pallets. e. There is elastic demand tied to the cost of the components of the pallets.
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