Please note there are 19 days remaining for this product so be sure to capture all the information you will need to complete the project before the product closes. Icy Flow has hired you to complete a Marketing Plan for the June 2023 product release of their Icy Flow Pro. Use the information provided on the above Kickstarter website to complete the assignment. You are not to critique the product. You must complete this assignment with the belief that there can be no changes made to the product. 1. Select 3 strengths and 3 weaknesses of the company. These should apply to the company you are working with not the industry or competitors. Provide a brief reasoning (2-3 sentences) as to why you consider each a strength/weakness. You need to give 3 strengths and 3 weaknesses in total not 3 for each type listed. So you can have 1 HR; 1 Financial and 1 Management to equal 3. Do not give 3 HR; 3 Financial; 3 Management; 3 Marketing this would equal 12. (3 marks) o Internal: (strengths/weaknesses) 1. Financial 2. Management 3. Marketing: Product; Price; Promotion; Place 4. Human resources 2. Select 3 opportunities and 3 threats for the industry. Remember to focus on the industry and not the company here. Provide a brief reasoning (2-3 sentences) as to why you consider them opportunities/threats. Same here as above total should be 3 for each so you do not need to discuss all 5 types given. (3 marks) o External: Competitive; Regulatory; Economic; Social; Technological (CREST) 3. Identify 2 competitors of Icy Flow Pro (you cannot use other Kickstarter products). These competitors must be direct competitors and offer a product with similar specifications and price so you cannot use, for example a standard fan as a competitor. Give a one sentence summary of the competitor. (3 marks) 4. Using the answers from Q1 and Q2 and Ansoffs Matrix select the strategic growth strategy being used for the Icy Flow Pro. Explain briefly (around 100 words) why you selected the strategic growth strategy and why it would apply. (6 marks) Ansoffs Strategic Opportunity Mix (Growth Strategies) Current Product New Product Current Market Market Penetration Product Development New Market Market Development Diversification