Product: Loona - The most Intelligent Petbot

https://www.kickstarter.com/projects/keyitechnology/meet-loona-the-petbot-you-will-fall-in-love?ref=discovery_category

Please note there are 31 days remaining for this product so be sure to capture all the information you will need to complete the project before the product closes.

KEYi Technology has hired you for a Marketing Plan for the January 2023 product release of their Loona Petbot. Use the information provided on the above Kickstarter website to complete the assignment.

You are not to critique the product.You must do assignment with the belief that there can be no changes made to the product.

1. Select 3 strengths and 3 weaknesses of the company. These should apply to the company you are working with not the industry or competitors. Provide a brief reasoning as to why you consider each a strength/weakness. You need to give 3 strengths and 3 weaknesses in total not 3 for each type listed. So you can have 1 HR; 1 Financial and 1 Management to equal 3. Do not give 3 HR; 3 Financial; 3 Management; 3 Marketing this would equal 12.

• Internal: (strengths/weaknesses)
  1. Financial
  2. Management
  3. Marketing: Product; Price; Promotion; Place

4. Human resources