Product: Loona - The most Intelligent Petbot

https://www.kickstarter.com/projects/keyitechnology/meet-loona-the-petbot-you-will-fall-in-love?ref=discovery_category

Please note there are 31 days remaining for this product so be sure to capture all the information you will need to complete the project before the product closes.

KEYi Technology has hired you to complete a Marketing Plan for the January 2023 product release of their Loona Petbot. Use the information provided on the above Kickstarter website to complete the assignment.

You are not to critique the product.You must complete this assignment with the belief that there can be no changes made to the product.

1. Select 3 strengths and 3 weaknesses of the company. These should apply to the company you are working with not the industry or competitors. Provide a brief reasoning as to why you consider each a strength/weakness. You need to give 3 strengths and 3 weaknesses in total not 3 for each type listed. So you can have 1 HR; 1 Financial and 1 Management to equal 3. Do not give 3 HR; 3 Financial; 3 Management; 3 Marketing this would equal 12.

• Internal: (strengths/weaknesses)
  1. Financial
  2. Management
  3. Marketing: Product; Price; Promotion; Place
  4. Human resources

1. Select 3 opportunities and 3 threats for the industry. Remember to focus on the industry and not the company here. Provide a brief reasoning as to why you consider them opportunities/threats. Same here as above total should be 3 so you do not need to discuss all 5 types given.
   • External: Competitive; Regulatory; Economic; Social; Technological (CREST)

1. Identify 2 competitors of Loona Petbot (you cannot use other Kickstarter products). These competitors must be direct competitors and offer a product with similar specifications and price so you cannot use, for example an outdoor cat as a competitor. Give a one sentence summary of the competitor.

1. Using the answers from Q1 and Q2 and Ansoff's Matrix select a strategic growth strategy for the Loona Petbot. Explain briefly why you selected the strategic alternative and how it would apply.

Ansoff's Strategic Opportunity Mix (Growth Strategies)

	Current Product	New Product
Current Market	Market Penetration	Product Development
New Market	Market Development	Diversification