Question: Product: Loona - The most Intelligent Petbot https://www.kickstarter.com/projects/keyitechnology/meet-loona-the-petbot-you-will-fall-in-love?ref=discovery_category Please note there are 31 days remaining for this product so be sure to capture all the

Product: Loona - The most Intelligent Petbot

https://www.kickstarter.com/projects/keyitechnology/meet-loona-the-petbot-you-will-fall-in-love?ref=discovery_category

Please note there are 31 days remaining for this product so be sure to capture all the information you will need to complete the project before the product closes.

KEYi Technology has hired you to make a Marketing Plan for the January 2023 product release of their Loona Petbot. Use the information provided on the above Kickstarter website to complete the assignment. Q4: Using the answers from Q1 and Q2 and Ansoff's Matrix select a strategic growth strategy for the Loona Petbot. Explain briefly why you selected the strategic alternative and how it would apply.

Ansoff's Strategic Opportunity Mix (Growth Strategies)

	Current Product	New Product
Current Market	Market Penetration	Product Development
New Market	Market Development	Diversification

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related Marketing Questions!

Product: Loona - The most Intelligent Petbot https://www.kickstarter.com/projects/keyitechnology/meet-loona-the-petbot-you-will-fall-in-love?ref=discovery_category Please note there are 31 days...

Product: Icy Flow Pro https://www.kickstarter.com/projects/icyflow/icyflow-6-in-1-travel-friendly-portable-air-conditioner Please note there are limited days remaining for this product so be sure to...

Hi Tutor, Please answer Part B - Question 3 & 4 Please provide a reference to support your answer. Thanks. A B C D E F G H Aged Account Receivable as at 31 March 2021 4 Product Line A 5 Customer...

SEEKER Cycling Camera NOTE ***(product is found on kickstarter, I'm not allowed to provide link)*** Please note there are 23 days remaining for this product as of Jan. 24 so be sure to capture all...

Please note there are 19 days remaining for this product so be sure to capture all the information you will need to complete the project before the product closes. Icy Flow has hired you to complete...

A B C D E F G H Aged Account Receivable as at 31 March 2021 4 Product Line A 5 Customer Current 31-60 days 61-90 days 91-120 days older Total 6 Alpha 5000 530 5530 7 Beta 9600 3100 12700 8 Gamma 3500...

ACC30005 Taxation - Semester Two 2020 Case Study / Assignment - Page 2 of 20 1. CASE STUDY SCENARIO You are a Graduate Tax Advisor, employed by Tax Advisors Pty Ltd. Your Partner has assigned you the...

Burke Brake Shoes may buy a new grinding machine. The best alternative costs $10,500. The operating cost for it is $6500 per year. The expected savings from the machine are $9600 per year. The...

Mohammad Hashmi, a citizen of Pakistan, entered the United States in 2002 on a student visa. Two years later, when he applied for a job at CompuCredit, he completed an I-9 form and checked the box to...

Suppose the biotech company faces the corporate tax of =24% and the market value of company's debt is $50 billion, and the market value of its equity is $100 billion. The interest rate on the debt is...

computer Science Write a program to show how a text editor can manage to undo commands. A stack is the natural way to do this. You can use the STL stack or the textbook StackType code, though you...

6. In the 1980s, PepsiCo Inc., which then had 28 percent of the soft-drink market, proposed to acquire the Seven-Up Company. Shortly thereafter, the Coca-Cola Company, with 39 percent of the market,...

2. Describe the major provisions of the Sherman and Clayton acts. What government entities are responsible for enforcing those laws? Are firms permitted to initiate antitrust suits on their own...

9. What types of industries, if any, should be subjected to industrial regulation? What specific problems does industrial regulation entail? LO21.3