Product: Icy Flow Pro https://www.kickstarter.com/projects/icyflow/icyflow-6-in-1-travel-friendly-portable-air-conditioner Please note there are limited days remaining for this product so be sure to capture all the information you will need to complete the project before the product closes. Icy Flow has hired you to complete a Marketing Plan for the June 2023 product release of their Icy Flow Pro. Use the information provided on the above Kickstarter website to complete the assignment.1. Use the table below to briefly describe the market/population that you believe will purchase the Icy Flow Pro. Be very specific and definitive with your descriptions (5 marks) Give your suggestions for target market descriptions. Be specific: + Age group? (Be specific, use range) Will gender play a role in purchase? What income would they have? (Be specific, use range) What education level would they have? (Be specific) What country(ies) do they live in? (Be specific) What jobs will they hold? (Be specific) What lifestyle will they have? Any personal concerns that might impact purchase decision? (Be specific) What type of personality do they have? (Be specific) What would convince them to purchase (motive)? What benefit would they receive by the purchase?2. Select 3 media types from: tv ads/coupons/email/travel fairs/radio ad/social media/point of purchase displays/ that you think you could be best reach the target market identified in Question #1. You can only use each type listed once: ex. If you select social media you can only use 1 channel like Facebook and than cannot use any other social/digital media. Defend choices and be sure to relate them to the target market. (6 Marks)3. Choice of best positioning bases: Consider the position you believe Icy Flow Pro should hold in the minds of your target market. From chapter 7 review the six bases for positioning and select 2 bases for the Icy Flow Pro. For each base indicate why you selected it and how it might be used to position your product (4 marks)