Product: Loona - The most Intelligent Petbot

https://www.kickstarter.com/projects/keyitechnology/meet-loona-the-petbot-you-will-fall-in-love?ref=discovery_category

Please note there are 31 days remaining for this product so be sure to capture all the information you will need to complete the project before the product closes.

KEYi Technology has hired you to make a Marketing Plan for the January 2023 product release of their Loona Petbot. Use the information provided on the above Kickstarter website to complete the assignment.

You are not to critique the product. You must do this assignment with the belief that there can be no changes made to the product. Q2: Select 3 opportunities and 3 threats for the industry. Remember to focus on the industry and not the company here. Provide a brief reasoning as to why you consider them opportunities/threats. Same here as above total should be 3 so you do not need to discuss all 5 types given.

External: Competitive; Regulatory; Economic; Social; Technological (CREST)