This assignment should be based on your current employer/business or a business with which you have had some recent exposure and with which you are familiar.

1. State the Vision and Mission statement of your organization. Suggest any changes in vision and/or mission statement if you deem necessary. 2. Conduct an Internal Analysis of your chosen organization to define its Strengths and Weaknesses. Provide any evidence where necessary. 3. Create the current market map of your chosen organization (i.e., map all the customer segments and geographies (market spaces) your organization serves with each of its existing products/services) 4. Choose a market space your chosen organization is present and conduct an External Analysis (i.e., identify trends related to PESTEL and Porter's Five Forces). 5. Define what the Strategic Priority should be for the market space you analyzed above (in other words, what Strengths your chosen organization can leverage, what Weaknesses it should try to minimize, what specific Opportunities or Threats it should address) and what initiatives should be put in place to address it