Question: Read Chapter 3 ' s Closing Case Two: Direct - to - Consumer: The Warby Parker Way and respond to the four questions below (

Read Chapter

3'

s Closing Case Two: Direct

-

-

Consumer: The Warby Parker Way and respond to the four questions below

(

note that the chapter in text only has three questions

) .

Be sure to use the Rubric as a guide to the requirements.

Questions:

Why does DTC allow a company to offer products at a lower cost than traditional manufactures?

What is the relationship between disintermediation and a DTC business model?

What types of Clickstream analytics will a DTC business want to monitor on its website to ensure success?

Discuss a startup that has caught your attention over this past year. Briefly describe the startup and what it expects to accomplish is it in the AI industry? the IoT industry? or

?

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