Select a product made by a foreign company and sold in Canada. What is the product’s target market? What is the basis on which the target market is segmented? Do you think that this basis is appropriate? How might another approach, if any, be beneficial? Why?

Answer rating: 100% (QA)

Answer I am selecting McCain Fries Target marke t B2B to wholesalers and retailers such as supermarkets Basis of segmentation of the target market It does not have its distribution system so B2B helps overcome this challenge Placing products in supermarkets enables them to display their product line to a larger population Segmentation logic McCain products are strictly above children of 12years This B2B market segment helps them yo cater to a larger population at one go saves the cost of logistics and distribution as the wholesaler ... View the full answer