Select the appropriate term from the drop$-$down list to match each definition.

Test in which the consumer is not aware of the product's brand name

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When the consumer is presented with a set of products or product descriptions in which the evaluative criterfa vary

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Establishes a minimum level of performance for each important atribute

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Tends to be more holistic in nature; decisions are based on the "How do I feel about it$"$ heuristic or decision rule

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The various dimensions, features, or benefits a consumer looks for in response to a specific problem

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Indirect technique for determining evaluative critena; Consumers judge the similanty of aternate brands and these similarity judgments are processed via a computer into a visual representation

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Requires the consumer to rank the crteria in order of importance

$($Click to select$)$

A limited capacity for processing information

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Activate behaviors designed to achieve a second goal

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Involves the use of general attudes, summary impressions, imutions, or heunistcs, no ambute$-$by$-$atribute comparisons are made at the time of choice

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Refers to the general nature of the outcome being sought

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Estabishes minimum required performance standards for each evaluative onterion and selects the first or all brands that meet or exceed these minimum standards

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