TASK A. Read the following in-text citations.

a. Identify if the in-text citation is a 1) Long, 2) Short Quotation, or 3) Paraphrase/Summary. (25p) b. In your own words, explain why. (25p)

1. Social media sites open up a new environment of conversation-based marketing communication, creating opportunities for entirely different forms of nearly instantaneous customer connections (Moriarty, Mitchell, & Wells, 2011).

2. The second qualitative analysis technique employed was content analysis. Content analysis is a catch-all term covering a variety of techniques for making inference from text data (Boyle, 1994, p. 179).

3. In their study which analyzed the effects of menu design on vegetarian food choices, Bacon and Krpan (2018) found that:

Certain menus may actually influence people to form future eating intentions that are less healthy, which may have different implications for their health and wellbeing. For all these reasons, policy makers need to establish that a contextual intervention they are planning to implement does not have negative consequences for certain groups of individuals, even if it produces a positive behavioral change for many others. (p. 28)

This is compared with previous research in light of how menu and label influence food choices as well. The evidence in this research shows there is a personal preference that needs to be considered.

4. According to Pitler 2006), Applied effectively technology not only increases students learning, understanding, and achievement, but also augments their motivation to learn, encourages collaborative learning, and develops critical thinking and problem-solving strategies (p. 40).

5. In these cases, food and diet is no longer experienced as a source of fear, anxiety, and guilt, but became an aspect of identity with a deeper symbolic meaning through which participants were able to express their strong morals and ethical stance and heal fractured connections (Rozin, 2005).