The objective of this "written-only" assignment (in the form of a Word document) is to show how your strategic planning and implementation affected your teams performance on the key dimensions that you were being monitored accumulated net income, total shareholders return, and stock price.

Your assignment document will be submitted in Word or a pdf and begin with a Cover Page and then an overview of the company and vehicles you were assigned. You will then answer the following 7 points:

1) The starting point of your firm in terms of market segments served, product descriptions and capabilities, and competition.

2) Evolution of market segments served, product descriptions and capabilities, and competition.

3) The end-point of the game in terms of your market segments served, product descriptions and capabilities, and competition.

4) How did you change your strategy to meet consumer preferences?

5) How did you respond to competitive pressures?

6) Show how some specific strategic choices e.g. introduction of new products, attacking specific segments affected your results?

7) The key learning points of the simulation.