This exercise gives you some practice in identifying production-oriented and marketing-oriented firms. You are given pairs of firms-and a "clue" about each firm. On the basis of these clues, you must decide which one of the two firms is more marketing-oriented and which is more production-oriented. Indicate which firm is marketing-oriented and which is production-oriented. Then briefly explain your answer. 2. Firm A: "We've given the people in this city one of the finest museums in the world, but hardly anyone attends. It's a case of misplaced social values--and something must be done about it." Firm B: "We've got to find out what it is about our museum exhibits that turn people away. It's a case of needing to do a better job of meeting people's needs-rather than sitting back and waiting for people to see the light