This exercise gives you some practice in identifying productionoriented and marketingoriented firms. You are given pairs of firms-and a clue about each firm. On the basis of these clues, you must decide which one of the two firms is more marketingoriented and which is more productionoriented. Indicate which firm is marketing-oriented and which is production-oriented. Then briefly explain your answer

QUESTION 2

1. Firm A: "We've given the people in this city one of the finest museums in the world, but hardly anyone attends. It's a case of misplaced social values-and something must be done about it."

   Firm B: "We've got to find out what it is about our museum exhibits that turn people away. It's a case of needing to do a better job of meeting people's needs-rather than sitting back and waiting for people to see the light.

2. Question 3

3. Firm A: "We've given the people in this city one of the finest museums in the world, but hardly anyone attends. It's a case of misplaced social values-and something must be done about it."

4. Firm B: "We've got to find out what it is about our museum exhibits that turn people away. It's a case of needing to do a better job of meeting people's needs-rather than sitting back and waiting for people to see the light."

   Question 4

Firm A: "As sales manager, my job is to hire salespeople who can "move" as many units as we can produce. After all, the higher the sales, the higher the profits."

Firm B: As finance manager, my job is to determine how many units it will be profitable for us to sell at the price customers are willing to pay."