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Different marketers use different criteria, but in general for an identified segment to be considered effective or a good segment to pursue, each segment needs to rate favourably, on several important criteria which are they $?$

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Response $1$ of $5$: Actionable $($Responsive$)$Actionable $($Responsive$)$

Response $2$ of $5$: Substantial $($Profitable$)$Substantial $($Profitable$)$

Response $3$ of $5$: MeasurableMeasurable

Response $4$ of $5$: Accessible $($Reachable$)$Accessible $($Reachable$)$

Response $5$ of $5$: Differentiable $($Identifiable$)$Differentiable $($Identifiable$)$