Contemporary Marketing Plus(8th Edition)

Name: Contemporary Marketing Plus
Availability: InStock
Rating: 4.23 (13 reviews)
ISBN: 9780030976018

Authors:

David L. Boone, Louis E. And Kurtz

3 ratings

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ISBN: 0030976014, 9780030976018

Book publisher: Dryden Press

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Jessica Langston

September 15, 2023

( 5 )

Highly recommended for students and professionals

"This edition of Contemporary Marketing is simply excellent! The explanations are clear, and the examples are very relevant to today's fast-paced business environment. I particularly appreciated how the book balances theoretical concepts with practical real-world applications, making it an outstanding resource for both students and practicing marketers. It also arrived quickly, well-packaged, which was a bonus! If you're serious about understanding modern marketing dynamics, this is a must-have."

Ethan Brown

August 22, 2023

( 4 )

Good balance of theory and practice

"Contemporary Marketing Plus, 8th Edition provides a robust overview of marketing principles. The content is pretty good, offering a mix of theory and case studies that are up-to-date and cater to evolving market trends. The book was delivered promptly and I got an extra discount with my subscription, which was great. However, some parts felt a bit text-heavy. Nonetheless, a worthy read for anyone diving into marketing."

Olivia Martinez

October 2, 2023

( 4 )

Very insightful but dense

"Got extra discount with my subscription."

Contemporary Marketing Plus(8th Edition)

Authors:

David L. Boone, Louis E. And Kurtz

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Solution Manual Includes

Book details

ISBN: 0030976014, 9780030976018

Book publisher: Dryden Press

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