Marketing Management(7th Edition)
Authors:
Philip Kotler, Kevin Keller
In Stock: 1 Left
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Solution Manual Includes
Price:
$9.99
Book details
ISBN: 9781292089584
Book publisher: Pearson
Book Price $0 : Marketing Management by Philip Kotler and Kevin Lane Keller is a foundational text in the field of marketing that approaches its subject from both theoretical and practical perspectives. This 7th edition of the book delves into comprehensive marketing strategies and the complex dynamics of market management. Key themes include the development of Segmentation, Targeting, and Positioning (STP) models, as well as the implementation of the Marketing Mix, commonly known as the 4 Ps: Product, Price, Place, and Promotion. The book does not focus on traditional characters but instead emphasizes customer value and relationship marketing, which are central to effective marketing management. A critical aspect of the book is its detailed solutions, assisting students in practical applications, similar to how a solution manual supports learning outcomes. Each chapter offers an in-depth examination of current trends and presents real-world case studies, serving as an informal 'answer key' that guides readers through complex problem-solving scenarios. The book’s well-organized table of contents ensures that students and professionals can navigate through topics like digital marketing, global strategic management, and the ethical implications of marketing decisions with ease. Since its release, the book has been widely acclaimed for its depth of coverage and practical approach, making it a highly sought-after resource in management curriculums. Cheap resources like this provide significant value for educational success across various disciplines.
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